Barbie and Ruth Robin Gerber

ISBN: 9780061895135

Published:

ebook

288 pages


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Barbie and Ruth  by  Robin Gerber

Barbie and Ruth by Robin Gerber
| ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 288 pages | ISBN: 9780061895135 | 3.48 Mb

The tragic and redeeming story of how one visionary woman built the biggest toy company in the world and created a global icon. Barbie and Ruth is the entwined story of two exceptional women. Theres Barbie: the diminutive yet arrestingly voluptuousMoreThe tragic and redeeming story of how one visionary woman built the biggest toy company in the world and created a global icon.

Barbie and Ruth is the entwined story of two exceptional women. Theres Barbie: the diminutive yet arrestingly voluptuous doll unveiled at the 1959 Toy Fair who became the treasure of 90 percent of American girls and their counterparts in 150 countries. She went on to compete as an Olympic athlete, serve as an air force pilot, work as a boutique owner, run as a presidential candidate, and ignite a cultural firestorm.

And then theres Ruth Handler, Barbies creator: the tenth child of Polish Jewish immigrants, a passionately competitive and creative business pioneer, and a mother and wife who wanted it all. After a business scandal that forced Ruth out of Mattel, the company she founded, she drew on her experience as a breast cancer survivor to start a business that changed womens lives. She was ultimately honored as a pioneer, humanitarian, and masterful entrepreneur.

Based on original research, extensive interviews, and previously unavailable material, Barbie and Ruth tells the fascinating story of how two women forever changed American business and culture.



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